09h00 – Acreditação

09h30
Abertura
Filipa Appleton (Diretora de Marketing e Marca MC)

9h30 – 10h15
Propósito no Marketing…
Andrea de Monti (National Field Sales Manager at Ferrero Portugal)
Franco Martino (Diretor de Comunicação Corporativa e Relações Institucionais da Ferrero)

10h15 – 11h15
Cross-Fire – Quando o propósito é o tema central, a comunicação fica “chata”?
Ricardo Domingues (Senior Marketer @ Betclic Group | President @ Portuguese Gambling)
Teresa Burnay (Executive Committee Member | Business Unit Director | Media Director @ Unilever FIMA)
Nuno Jerónimo (Founder and Creative Partner at O Escritório)
Susana Albuquerque (Executive Creative Director and Partner at Uzina, President at Clube Criativos Portugal)

11h15 – 11:30 – Intervalo

11h30 – 12h15
What you didn’t know about attention and didn’t know Reach & Frequency could answer
Karen Nelson-Field (Founder and CEO at Amplified Intelligence)

12h15 – 12h30
Conversa com
Karen Nelson Field
Nuno Paisana (Head of Marketing Portugal – Grupo Santander)

12h30 – 13h00
The bridge between Attention and media plan
Diego Semprún de Castellane (Objective measurement of crossmedia total net reach, frequency and effectiveness ad campaigns @ FLUZO)

13h00 – 15h00 – Almoço

15h00 – 15h30
A importancia do Cross Media Measurement
Origin – What is happening in UK
Phil Smith (ISBA)

15h30 – 16h15
Mesa Redonda – “Cross media measurement “
Moderador: Sérgio Carvalho (Head of Marketing na Fidelidade)
Philp Smith(Diretor Geral da Isba)
Inês Lima (Managing Diretor at McDonald’s)
Francisco Pedro Balsemão (CEO do Grupo Impresa)
Francisco Teixeira (CEO do Grupo M)
Philippe Infante (Diretor Geral da JCDecaux Portugal)
Sandra Leal Vera Cruz (Managing Diretor Mondelez Portugal)

16h15 – 17h00
Measurement of emotions
Pedro Almeida (Media Probe – CEO at Mediaprobe)
Lauren Y. Zweifler (NBCUniversal – SVP Data, Measurement and Insights, NBCU Advertising Sales & Partnerships)

17h00
Fecho
Ricardo Assunção (Secretário Geral da APAN)

17h15 – Networking Cocktail